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Dreamworks Animation, Chuck, ColorCode 3-D, and U-DECIDE 
2009-01-05 - With more 3D movies hitting theaters, it is growing clear that studios are looking for interesting ways to premarket their films in a way that helps convey the benefits of 3D.
Dreamworks Animation is first at the gate with a strategic partnership with ColorCode 3-D. According to Associated Press, an estimated 150 million 3D glasses will be given away for Super Bowl viewers to watch a 90-second 3D sneak preview of "Monsters vs. Aliens." Katzenberg estimates the deal will cost in the tens of millions of dollars, and could be “the biggest media-advertising event in history."
However, Katzenberg also remarks that those without glasses will see a nearly normal image. Having sampled the ColorCode 3-D technology firsthand...
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